Berlin, 24.03.2026 – GETEC has refreshed its brand identity, sending a clear signal to the market: in the next phase of the energy transition, implementable solutions matter more than buzzwords. The company is deliberately positioning itself as a pragmatic partner for industry, real estate and the public sectors, all of which are under growing pressure to make their energy supply secure, affordable and climate-friendly at the same time.
“A brand is a promise – and in the energy transition, what matters most is whether that promise is delivered,” says Carla Haag, Head of Marketing & Communications at GETEC. “The shift towards greater pragmatism is becoming a competitive advantage. That is exactly what GETEC stands for.”
The new brand identity reflects the company’s strategic evolution into a leading European energy services provider through clear and consistent communication. This is visible in a new visual identity, a coherent design system and a multilingual, centralised website. Rukmini Glanard, Chief Business Officer, explains the importance of customer excellence at GETEC: “We engage intensively with our customers’ needs. In a B2B environment like ours, where contracts are concluded for 15 years or more, customer satisfaction is a decisive factor. All our marketing and sales activities therefore aim to earn and strengthen our customers’ trust. Our guiding principle is #ForGenerationsToCome.”
As a provider of “managed energy infrastructure”, GETEC takes responsibility for the planning, construction, financing and operation of energy assets, shifting complexity and investment risks away from the customer. In doing so, the company addresses a core challenge of the energy transition: while technologies are available, implementation often fails due to complexity, capital requirements and regulatory constraints. GETEC therefore focuses on integrated, technology-agnostic solutions rather than individual “lead technologies”.
With more than 11,000 assets in operation across Europe and a growing presence in seven international markets, the brand refresh underlines GETEC’s ambition to further expand this role across Europe.
